What does it mean? Well, I just looked it up on Dictionary.com and the definition listed is “being of high quality.” Seriously, folks? You can’t define a word using the word! But that’s the problem with the word quality.
Ask a business person about their product or service and they will inevitably include the adjective “quality.”
BUT WHAT DOES IT MEAN??
Sigh. The world may never know.
It’s a valid question, and one that really needs to considered.
When you own, or are deeply involved in your business, it’s really difficult to not get wrapped up in it. We often think that people are poring over every word in an ad, or we spend hours trying to make sure we’ve packed in all the information that we want to get across.
But here’s the deal. We are, for the most part, a fast-moving, fast-acting society. We channel surf, we skim, we jump from website to website, we get halfway through a song on our iPods and switch to the next one. How many seconds do we give telemarketers before hanging up? It’s my particular pet peeve, but I’d have to say around 3!
In marketing, it’s our job to “hit em quick, and hit em hard.” They don’t want to know everything about the business...they want to know how the business benefits them. They can get the details later, if they even need them. In fact, are you still reading this, or should I have used a bullet point format? ;)
Do it. Do it. Do it. Do it.
My newsfeed has been filled with everything from a clothing store asking “What’s your favorite candy bar?” to a grocery store constantly posting about how much they dislike a political party, to a newspaper saying “What did you think of the end of the movie Inception when the ****** (I’ll not spoil it for you like they did for me.)?”
I think it’s nice to have fun and get to know your customers, but I also think it’s important to keep it somewhat relevant and to keep it fairly neutral. And don’t worry, people will let you know if you are annoying them, but businesses certainly don’t want it to get to that point, if they can help it. Social media is a great chance to keep your business in people’s faces...just make sure it’s in a good way.
And please, for the love of all that is holy, don’t type in ALL CAPS.