Social media can be a great thing, and it’s a huge part of society now. But there’s a trend that I’ve noticed. It may be more “fun”, but it’s still marketing and it’s still a way that your business is being represented. I get the feeling that some business people who don’t quite get social media yet are telling the intern or maybe their own teens to start and manage a facebook page for them, and not thinking about the fact that they may need some guidance.

My newsfeed has been filled with everything from a clothing store asking “What’s your favorite candy bar?” to a grocery store constantly posting about how much they dislike a political party, to a newspaper saying “What did you think of the end of the movie Inception when the ****** (I’ll not spoil it for you like they did for me.)?”

I think it’s nice to have fun and get to know your customers, but I also think it’s important to keep it somewhat relevant and to keep it fairly neutral. And don’t worry, people will let you know if you are annoying them, but businesses certainly don’t want it to get to that point, if they can help it. Social media is a great chance to keep your business in people’s faces...just make sure it’s in a good way.

And please, for the love of all that is holy, don’t type in ALL CAPS.

-jenn