It often seems that clients tend to notice the negative. People can go months with good service, but if there is one problem, it can cause fury. It’s just human nature.

But, customers do also notice the positive.

They notice when you treat them well in order to encourage them to become a client, but then continue to once you have won them as a customer.

They notice when you say their urgent order will be shipped on schedule, but you manage to get it ready a day early.

They notice if you acknowledge them as an integral part of your success.

They definitely notice when you are more focused on what’s in it for them, than what’s in it for you.

Not every client complains to you when they are getting less than stellar service. However, they are far more likely to complain to others and even move their business to a competitor.

Conversely, not every client lets you know when you are providing exceptional service to them. But... they are much more likely to remain a client of yours and to recommend your services to their friends.

And that is the best thank you that you can get.