As the brewing, food and beverage industries became fast-growing segments of the southeastern economy, the leaders at IMOCO saw the opportunity to expand their skill sets and become poised to help these businesses build and expand. IMOCO brought in some of the nation's leading talent in the areas of CIP skid design, food grade sanitary welding, process piping design/build and valve/manifold design and installation. They partnered with Summit Marketing to develop their strategy and tools for integrating the sales and marketing processes within the new division.
Summit helped IMOCO develop a divisional logo that both appeals to this fast-paced market segment while maintaining IMOCO's 50 year old brand integrity. Additionally they trusted the Summit team to build their website, develop all of their sales materials and trade show displays and spear-head their internet marketing program.