Services: Logos and Branding

Think about Nike, McDonalds, Chevrolet.  Did an image for each appear in your head as you read the names?  Great brands are usually established with a meaningful logo that makes a connection with you in some way.  Whether your company is new and unbranded,  has an established brand in need of refreshing, or you are looking to completely rebrand, the team at Summit Marketing can guide you every step of the way.

The Branding and Logo Design Process

We start by getting to know you and your company;  your products, services, value proposition.  Every company is a differerent organism with unique properties that define its essence.  Our job is to define and understand those unique properties.  Once defined, we move into the research and design phase of the process.  Although this process can be a bit different depending on the business, what always results are unique logo samples that reflect the essence of you and your business.  How long does it take?  Typically, a few weeks.  Our graphic design team comes up with quite a few options that they post on their walls to live with and tweak over several days.  Once they feel they have hit on several options that work, we are ready to present you with the best options.

Once the logo design is finalized, we work on a color palette and deliver you the final logo in all of the various electronic types you may need.  We complete the process with things like business card, letterhead and envelope design.  

Next Steps...developing a logo into a brand

Many customers then move to the next steps...collateral materials, signage and ad creation and website design.  Careful and strategic placement of your logo and the communication behind it are what make your brand memorable and meaningful to your customers.