If a Picture is Worth a Thousand Words, Think What a Video Could Do
In today’s digital marketing world, we are all subjected to constant ads and messages. Video is an effective tool to have in your arsenal, especially when it is fully integrated across your marketing platforms. Here’s why:
- Customers love video. 90% of consumers say that video helps them make a purchasing decision.
- Google loves video. When you use video on your website, you’re 53 times more likely to show up first on a Google search. Studies have shown that people usually don’t move past the first page of a Google search, so the higher your ranking, the more likely you are to earn a click to your website from a customer.
Here’s the thing: in order for video to be an effective part of your marketing strategy, it must be high quality and contain compelling content. Blurry, disjointed shots that don’t have a clear message will quickly be passed over by potential customers.
If you have no idea where to begin when shooting video, Summit is here to help! We’ve created videos for a range of clients that has helped them gain loyal customers, boost sales, and delivered higher search engine results.
Lights … camera … action! From quick clips for social media to full-length virtual events, let us show you how your business can leverage video as a vital part of your marketing and advertising strategy.