What is a Marketing Tech Stack?

If you aren’t sure what a tech stack is, no worries, we’re going to explain it.

A marketing tech stack is almost exactly as it sounds- it is a group of technology-based tools that marketers and businesses use to improve their marketing efforts. A marketing tech stack is a series of integrated tools that allows you to build seamless customer relationships across a variety of channels. The goal is for your tech stack to help smooth out your processes and focus on the impact of your marketing activities in order to drive more efficient- and profitable- ad campaigns and increases in Return on Investment (ROI).

Investing in a marketing technology stack is vital for marketers and business owners to understand how their tech stack will improve and impact their businesses and narrow down which technologies will be fundamental for reaching their goals.

Elements of a Great Marketing Tech Stack:

When going through the truly vast number of options for your needs, it is important to remember some basic elements of what makes up a great tech stack. 

These are as follows:

1. Customer Relationship Management Software (CRM)

2. Content Management Systems (CMS)

3. Advertising and SEO

4. Email Marketing

5. Social Media Platforms

6. Collaboration Tools

7. Analysis and Reporting Software

When compiling your tech stack, it’s important to consider your business and personal needs, as well as refer to your marketing plan to see where you may be able to improve your advertising efforts. It is also important to consult with your team and take in consideration your teams’ needs and abilities, as well as who is going to train them on the use of these different software programs, technologies, and platforms, plus their raw talent in crafting relevant, interesting, and compelling content that can help you get the results you are looking for out of your marketing efforts.

Some of the questions you may need to ask yourself or your team during this process are:

• Do you want something new? Or will it give you better results?

• Does this software/program/technology work well with what I’m already using?

• Have I looked at and researched all my options?

• Does my team have the skills and resources to operate this system? Do I have the ability to teach them and answer questions if needed? Can I work this system?

• Should we consider other departments and gather employee input before purchasing a new system?

To learn more about how to form a marketing tech stack and get links to further resources and programs that you can take advantage of, click here!