So, you’ve decided to start a new business. First off, congratulations, this is no small feat!

You’re probably excited about your businesses potential and are starting to think about how you want to market your business, which includes branding and exploring different marketing tactics so your business can be a success.

Starting a new business can be daunting, and figuring out just what you need to succeed can be overwhelming.

Fortunately, we are marketing pros and we’re here to help. Keep reading below to learn some tips!

Technology is now the primary way that businesses connect with their customers and other businesses. In the past 20 years, technology has changed immensely, with something new coming out every year that claims it uses the newest technology.

Businesses are now being forced to invest in the right technology for their needs, as well as trying to figure out what type of marketing will work best for them.

In fact, the internet is the primary way people shop these days which may not come as a surprise. If people need something or need to do research to figure out what products and services will work best for them, they are likely to Google it. We live in an age of a highly educated consumer who is bombarded with marketing messages up to a 100 or more times a day, just in their promotions box in their email alone! In fact, when considering all forms of advertising and marketing, there are estimates that say the average person sees up to 10,000 advertisements a day!

Standing apart from the competition has become more challenging, with most businesses moving online and taking advantage of technologies such as social media, e-newsletters, Google and Facebook ads, and more. It’s getting overwhelming to figure out what your tech stack should look like for your business, but that’s why we can help! Keep reading to learn more about how to build a tech stack for your business.

SEO stands for Search Engine Optimization. What does that mean? It means that this tool is specifically used for the process of improving your site to increase organic visibility for specific search queries. The overall goal of SEO is to improve the quality and quantity of traffic to your website through onsite changes.

How does this benefit your small business? Well, the beauty of SEO is that anyone can do it and it’s more accessible than you may think! Taking the time to fully understand SEO basics and perhaps investing in a few tools can lead to greater long-term value for your business.

Keep reading for a few reasons to consider using SEO for your business!

Customers drive your business, so it is critical to note the importance of connecting with customers, especially during times of uncertainty such as facing a pandemic that has completely up-rooted everyone’s lives in the past couple of years.

Most of us can agree that technology has significantly changed our lives in both positive and negative ways. From a business standpoint, technology is a great attribute. The huge advances in all things web-based means businesses can interact with customers in more and more efficient ways which ultimately presents more opportunities to strengthen the customer relationship.

But, how do you maintain that connection with your customers in a world of screens? Caring about each customer as a person – and not as an account – is necessary to connect. We have to remember that life exists outside of work!

As a small business, you should really think about advertising and setting up a business page on social media platforms.

Social media is the way of the future when attracting the attention, leads and customers that you need to legitimize your brand and make a good profit while doing it. There are 4.48 billion people who participate on social media everyday throughout the world-- that’s a HUGE potential market your brand could be reaching. If you aren’t using social media, you are missing out on massive growth potential. 

Social media has many benefits to offer businesses and it’s pretty easy to do, too! Keep reading to learn about those benefits and why you should be using social media to market your small business!

"A kind gesture can reach a wound that only compassion can heal."- Steve Maraboli

We are proud to be announcing that we are going to be collecting supply donations for those who were affected by the flooding in Canton a couple weeks ago. The flood waters may be gone, but the damage to life and property remains.

Many of our community members lost everything; their homes, their livelihoods, and some even lost their lives. The profound effects of the flooding will take a lot of time for many people to heal from, and that's why we want to help by being a donation site for "Hearts with Hands," a local disaster relief agency located in Asheville, NC.

Our goal is to help those affected by collecting some much needed supplies to aid Canton and the surrounding communities and their residents, and to rebuild hope in our community. While we can't replace momentos, family heirlooms or photos, we can help people get back on their feet with some basic supplies.

We thank you in advance for your kind donations and support, and we look forward to seeing you soon!

DONATION DROP OFF DATES AND TIMES:

8/30/21 to 9/30/21 10AM-4PM, Monday thru Friday, closed on Labor Day.

Please bring donations to Summit Marketing Group at 513 N. Justice St. Hendersonville, NC 28739

ALL items donated must be new and unopened to ensure the safety and cleanliness for those items for use. Used or open goods will not be accepted, including used clothing.

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